AIB are an industry leader in Sustainability investment and awareness, which includes an annual Sustainability Conference featuring keynote speakers such as Trevor Noah and Jacinda Ardern.

In 2023, AIB wanted a film to wrap up the conference and leave the audience motivated to take action. Droga5 wrote a simple, effective script to deliver on this, which I directed on location at Belmont Demense.

Music video for the Irish electronic artist Chósta and his single ‘Honesty’. Co-Directed by myself and Eoin Lennon, produced by Siobhan Coakley and starring Michelle Lucy as Alex.

A music video I directed for Grand Jury Records artist Samia, for her single 21

Produced by Hyper House

Executive Producer - Laura Wasser

Hunky Dory’s most famous factory worker Christie the Crinkler returns, as he tries his hand at this new content creation thing. I mean, he tries, he’s just not very good at it…

A fun social campaign for a brand known for their sense of humour, created in Droga5 Dublin

O.N.E is an Irish national charity for homeless veterans. During the COVID pandemic, the charity saw a huge drop in donations that impacted their ability to provide shelter and services to homeless veterans.

To raise awareness of the issue of homeless veterans we took the thing that keeps soldiers unnoticed and transformed it to shine a light on them. We created Hope Couture: a line of camouflage streetwear inspired by the unforgiving streets of Ireland. Together with Ireland’s top streetwear designer we created 3 unique patterns drawing inspiration from real locations where homeless veterans have slept. A new way of collecting donations by designing modern digital camouflage patterns around QR codes. An innovative design process that made donating accessible to anyone with a smartphone.

https://www.onehopecouture.com/

As part of the Cannes Young Lions 2022 Competition, the winning entry for the Dublin Rape Crisis Centre was produced for TV by Pull The Trigger. The concept of the ad was to encourage people to start talking about consent and make it a natural, empowering and above all, positive conversation.

Production - Pull The Trigger

Executive Producer - Max Brady

Creative - Adam Kelly, Eoin Lennon

Let’s White Claw is a campaign that embodies everything that White Claw is about - the idea that when you’re handed a can of White Claw, it’s an invitation to pure, uncomplicated fun.

As part of the gang at Rothco, we recruited a series of directors to conceive and shoot their own scenarios that capture the Let’s White Claw feeling.

Alongside a team of editors and creatives, I handled offline and online editing across a suite of films from different directors and scenarios, with no scripts or storyboards, just footage and a feeling.

Agency - Rothco

As part of BASF’s climate change initiatives, Droga5 Dublin created the Changemakers campaign to highlight the people in BASF who were embodying this change in their every day actions. Teaming up with Nice Shirt and director Matt Houghton, three films were produced with post-production handled by Droga5 Dublin’s Creative Studio.

Get Uncomfortable is Accenture Song’s internal comms program encouraging people to talk about uncomfortable issues. In 2022, they wanted to tackle the stigma around hormonal health, leading to the creation of the character A. Period. Working with director Rachel Carey, we created three comedy films to break the stigma and encourage conversation.

ESB Networks are responsible for maintaining the electrical infrastructure of Ireland, and their highly trained electrical technicians allow them to do that.

For their apprentice recruitment program, ESBN wanted to highlight how varied and interesting the program is, as well as highlighting the unique benefits that an ESBN Apprenticeship offers.

Agency - Rothco

Where I’m From is a series created by Hyper House for TIDAL, which showcases artists and their connection to their hometown. In this episode, Bishop Nehru takes us to his home town of Spring Valley, NY

A Hyper House Production

Where I’m From is a series created by Hyper House for TIDAL, which showcases artists and their connection to their hometown. In this episode, SiR takes us around his hometown of Inglewood, CA

A Hyper House Production

Ireland is a country passionate about sports and competition, but also about community and the ties people have to them - and the GAA epitomises all of these things.

As part of their ongoing sponsorship and platform, AIB wanted to find out what drives the people who compete in the amateur game, and the challenges they face along the way.

Agency - Rothco