Failte Ireland – Chefs

A B2B commission for Fáilte Ireland, Ireland’s national tourism board, made for an audience of hospitality employers rather than tourists. The subject was the chef pipeline — specifically, what the industry needs to do to make kitchen careers genuinely attractive to the next generation coming through.

We filmed across three locations: Aniar in Galway, The Morrison Rooms in Kildare, and Glovers Alley in Dublin. Each a working kitchen with its own character, and each giving the film a visual range that kept the material from feeling like a standard talking-head production.

Four chefs at different points in their careers sat down on camera and spoke candidly about the culture of professional kitchens — what has changed, what hasn’t, and what employers need to offer if they want to attract and retain serious talent. The interviews were the engine of the piece, so the priority on set was creating conditions where people would speak openly rather than deliver prepared answers. Getting that right is a lot of the job on a project like this.

The locations did a lot of the visual work — these are serious, well-regarded restaurants with environments worth showing. The approach was to let the spaces breathe rather than impose a heavy-handed production aesthetic on them, keeping the tone authoritative without feeling corporate.

Director: Adam Kelly
DoP: Eoin Lennon
Assistant Camera: Sophie Fullam
Location Sound: Farhad Katrahmani
Producer: Claire O’Doherty

Agency: Accenture Song
Creative Director: Shay Madden
Creatives: Jess Murphy & Jessie Newman
Account Management: Sarah Murphy