Failte Ireland – Meet In Dublin

A B2B commission for Fáilte Ireland aimed at conference and convention decision-makers — the people who choose where international events land. The brief was to make the case for Dublin, but not the obvious case. Not venues and capacity figures. The character underneath all of that.

The film was also part of a longer conversation with the client about shifting their B2B output away from the conventional corporate register and toward something more creative and personality-led. That meant taking some risks with tone — leaning into Dublin’s voice rather than smoothing it out for an international audience.

The script drives the piece. Written in the rhythm of the city itself — direct, warm, a little sharp — it moves between the formal and the offhand in the way Dublin actually does. Tech campuses beside century-old pubs. Michelin-starred dinners and a 99 on Sandymount Strand. The contrast isn’t a quirk to apologise for, it’s the argument.

The production approach followed the same logic. Rather than dressing Dublin up for the camera, the job was to find the genuine texture of the place — the breakout room conversations, the sessions that run long, the moments where business and personality become the same thing. Facilities matter, but they’re not what makes a city memorable for the people who attend a conference there.

The result sits in a different register to most destination B2B work. Less brochure, more brief from someone who actually lives there.

Director: Adam Kelly
DoP: Eoin Lennon
Focus Puller: Laurent Murray
Location Sound: Matt Thompson
Producer: Claire O’Doherty

Agency: Accenture Song
Creative Director: Shay Madden
Creatives: Emmet Heneghan & Steve Clifford
Account Management: Sarah Murphy